Search Engine Optimization Local

Online advertising may have begun as simply a digitized version of existing forms of marketing, but so much has changed over the last few decades. Now, digital marketing has turned into a behemoth that primarily works to confuse dealership GMs. All of the jargon is enough to make anyone’s head spin. Learn More…

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In the simplest terms, a page rank is a number that search engine bots give websites as they crawl around the web. Search engine results pages list relevant sites according to page rank in descending order. So, if your website appears on the third page of a search result, SEO can help you get to the first or second page. This may seem insignificant, but think about how we all search for something these days. We rarely go beyond the second page of a result.

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Unlike other online advertising strategies, SEO works the backend to improve a dealer’s visibility. This gets achieved by increasing a site’s page rank thanks to both content and technical skills. In the simplest terms, a page rank is a number that search engine bots give websites as they crawl around the web. Search engine results pages list relevant sites according to page rank in descending order. So, if your website appears on the third page of a search result, SEO can help you get to the first or second page. This may seem insignificant, but think about how we all search for something these days. We rarely go beyond the second page of a result.

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SEO vendors utilize a variety of techniques to increase page rank. For example, some dealerships might need to improve their website. Perhaps it loads slowly, has poor quality photos, or has lots of typos. Other dealers could benefit from a blog so that popular keywords become associated with their website. Additionally, offering valuable knowledge about the car buying process always helps shoppers feel at ease and confident to visit a particular showroom. Most dealerships also need help improving technical aspects of their website, such as increasing backlinks or reducing pop-ups. 

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