The reason page rank is so important is that it determines the order of websites on a search engine results page. For example, if you search for “how to buy a car for the first time,” only relevant websites will appear. You won’t find a site that discusses the best vegan stir-fry recipes. Instead, all you will see are websites that offer helpful information for first-time auto buyers. Page rank comes into play because only the sites with the highest score appear on the first page. While some readers may remember the days when you had to go to the third, fourth, or fifth page of a result to find what you need, that hasn’t been the case for a while. Studies have shown that most shoppers do not visit the third page of a search, and many do not go beyond the first.
If you want to increase traffic and high-quality leads to your site, you need to appear on the first page of a result. The only way to make that happen is by incorporating an SEO strategy into your marketing toolkit. There are a few steps to that process. First, an expert will comb through your website to look for errors, typos, broken links, and issues with the user experience. A slow load time, grainy photos, or a confusing layout can severely impact your page rank. Once those issues get resolved, the next step is to add more relevant content.
Relevant content will look slightly different for every website and according to every vendor. A video SEO company, for example, may insist on better images and even short clips that showcase the sales team, vehicles, and so forth. Another SEO vendor will add articles to your store’s website that anticipate shoppers’ questions, such as tips for first-time buyers. The point is to increase the amount of relevant traffic and high-quality leads to your store by incorporating worthwhile material. If your vendor knows what they’re doing, you’ll quickly discover an uptick in sales that no one other digital marketing strategy can provide.